Difference Between SEO and PPC

I am here describing the difference between SEO and PPC. Firstly I am telling both of these technique used in internet marketing. Both of these techniques are used for increasing the relevant traffic to your website and sales. When you are considering your result on top of Search Engine, then you’ll find that search engine optimization , often shortened to SEO, and pay per click advertising, often shortened to PPC, are both tools that are vital that you become familiar with. Now take a look at some basics to get you started.
SEO is the process of increasing the amount of visitors on websites thought the search engine by getting high position on search results when someone does a search for a term that is related to your service. When we are considering SEO, First think We analysis the most important keyword which we will targeted for our websites to getting high rank on search result. For This, We use some SEO techniques like as: On page Optimization and Off Page Optimization.
In On page optimization we are using Rich content, Title tags, Meta description, Header Tags, keyword proximity, keyword density and internal linking.
In Off Page Optimization we are doing such things: Directory listings, Link Exchanges, One-way linking, Three-way linking, Blogging, Forum posting, Article distribution and Social networking.
On the other Hand, Pay Per Click, for this services I have to pay for click to a search engine. At the most basic level, PPC advertising a link to your business to show up on the sidebar of a site. Whenever someone clicks on that link, you’ll pay the advertising company a very small amount. This is quite appealing, given the fact that you only pay when a person comes to visit your site. Overture is one of the most popular PPC arrangements out there; whenever anyone types in a specific search that you have designated, you’ll find that your link will show across the top or along the sidebar.
Search engine marketing tips: How to convert prospects

• The prospect wants to search for something. He or she needs some information on a particular topic or they are actually looking to buy something off the internet.

• The prospect opens up the search page of a popular search engine suited to his or her purpose.

• The Prospect types the keyword into the search bar of the search engine and clicks the go button.

• The prospect receives the search engines results and on the right hand side is your advertisement that he or she will be enticed to click and thereby complete the search engine marketing chain.

This is where most merchants go wrong. They believe that the process ends at this stage and that simply driving the traffic to the site is the prime goal of the search engine marketing cycle. The rest is going to happen automatically.

As Phillip Kotler once famously remarked, the marketing process does not end with the customer walking into the store, the process is only over once the customer has duly walked out having purchased your product and then truly the marketing process gets over.

The same thing applies to search engine marketing. The prospect must convert his show of interest into a purchase to ensure that the cycle is truly over.

Here are some tips to ensure that the prospect converts his interest into a purchase:-

In order for them to buy something, make sure you have a landing page that is convincing and that will encourage them to click on the "Buy Now" button.

The landing page is the first page that the prospect will come across once he or she clicks on the Buy Now Icon. So it should be well designed with a good layout and must be aesthetically appealing.

The beauty of landing pages is that they don't even have to be a part of your site to begin with. If your company is currently running a temporary offer on sex toys, you can simply build a temporary page and call it "sex toys", with a link that states: sex toys. After your temporary offer is over, you can always remove that page from your site.

A landing page that sells needs to be designed in a way that needs a minimal amount of clicks to get what they are looking for. Build your landing pages to show them the product or service you are selling, and then show them the "Buy Now" button.

Even if your organization doesn't sell anything tangible and the purpose of all your Search engine marketing is to ask the prospects communicate with you or sign up for your free newsletter, the landing page needs to be compelling and must sell them on your company.

Remember that the first impression is the last impression and this rings true even in today’s day and age. So before you start blaming your affiliates for the lack of prospects and the low conversion rate take a good hard look at your landing page. It just might tell you the reason for your slow growth.

Understanding the concept of Search Engine Optimization
The objective of Search Engine Optimization is to increase your web visitor counts by ranking your site very high in the results of searches using the most appropriate keywords describing the content of your site.

This relative ranking is often viewed as a struggle to make the best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site.

There are no Search Engine Optimization secrets, just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. SEO training, content and link services are just one small part.

Search engine optimization is one of the leading Internet marketing methods used today.

More often than not what happens is that the faster or earlier a site is displayed in the search results the more the higher it will be ranked thereby increasing greatly the probability of a searcher visiting that site.

Search Engine Optimization not only makes use of keywords, although that is the most popular method of conducting Search engine optimization processes, it can also carry out different kinds of searches including image search, local search, and industry-specific vertical searches.

As a marketing strategy utilized primarily for increasing a site's ranking, Search Engine Optimization will take into account how search algorithms work and what exactly do people search for.

Search Engine Optimization efforts would involve a number of things such as a site's coding, presentation, and structure, in addition to fixing problems that could prevent search engine indexing programs from fully spidering a given site.

In the mid-1990s with the emergence of the dotcom boom, Webmasters and content providers first started optimizing sites for search engines.

At the same time the first search engines were attempting to catalog the early Web. In those days a webmaster just needed to do to submit a page, or a URL, to the various engines. These search engines would send a spider to "crawl" that page, extract links to other pages from it, and then finally return information found on the page to be indexed and catalogued.

The process primarily involved a search engine spider downloading a page and storing it on the search engine's own server. Once that had been done a second program, known as an indexer, would extract various information about the page, like the key words it contained and where these were located. The information was then placed into a scheduler for crawling at a later date.

With time Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for search engine optimization service providers to proliferate in the market.

Media Marketing: Are we on the right track?
It is probably as old as the net itself. But the pertinent question that we need to ask ourselves is that are we actually on the right track when it comes to media marketing or are we like the proverbial blind mice running down the alleyways with nothing but our most basic instincts to guide us?

There are a lot of other things that we need to clarify such as:-

• How much Targeted visitor are spending their time on other relevant site and what response other sites are getting?
• They are attending SEM conferences as per they want to hire a company for search engine marketing or just want to learn so that they can do it them self.
• What strategy other companies are following about the media marketing?
• Is there any group, doing online comparison of various companies’ brands?
• Are there such visitors, who really seeking out for such king of article?

If yes, we'd be remiss not to promote our websites in those spaces. But is this media marketing? Or is it simply online marketing?

Of course one can always argue that it does fall into the realm of media marketing if it increases link popularity, but surely that should be the secondary goal of this type of marketing campaign.

The fact remains that link popularity comes from having something worth linking to, not something you've asked your insulated group of cronies to link to.

The amount of direct traffic diversion that takes place when something or some site is being discussedin all the right places is phenomenal but what remains to be seen is that is this reason enough to try to be found in all the right places.

Another very important issue that needs to be addressed is that how much of that traffic that results from our media marketing efforts actually converts into anything good, and how much does it help your organic search rankings? What is more important is the amount that it contributes to your bottom line.

Don’t you feel that media marketing is just like preaching to the choir? What I’m trying to say is that instead of reaching your target audience you simply end up reaching your peers whoa re not going to contribute to your coffers and tat is what matters.
Of course it's a nice ego stroke to have others in your industry tell you how great you are, and there's something to be said for building credibility within your own community but how does it help you to sell your products and services?

Does it lead to more customers and more conversions? That is the issue that you need to think about and to answer.
Also, do your media marketing efforts actually increase your rankings for the keyword phrases your actual target audience is typing into the search engines?

With all the hype about social media marketing people might end up believing that is this is what SEO demands and what SEO is all about.

Always remember that media marketing is a great addition to any traditional SEO work that you do, but it's not a substitute. So before you jump on the bandwagon give it a good hard think. It’s an addition not an alternative.

Increase your traffic using a PPC programme
PPC Advertising program is a sure fire way to ensure that you are on the right rack towards your ultimate goal of turning a profit. Every business exists with the sole purpose of creating profits in the short and generating even more profits in the long run. Any business that says that it does not want to make a profit is either lying or simply fooling itself for the present.

Profits don’t come easy. They are the rewards that we get for the effort that we put in to ensure that our investment yields some kind of a return.

Amongst the various efforts that we make, marketing plays a very important role and as far as the Internet is concerned although the reach of internet marketing programs is very large the avenues are limited.

One of the most popular avenues is Pay per click advertising. This method allows a person to piggy back on other related websites and is highly cost effective because the amount of money to be paid is directly linked to the number of clicks effectively linking the payment to the performance and thereby ensuring active participation of all the parties involved. This means that the advertiser makes money by selling his or her products and is able to control the cost of advertising.

Pay per click is a faster and better option as compared to the search engine optimization because it translates into faster results that are easily visible.

Pay per click advertising is a technique that works by taking a specified sum of money for listing your advertisement on any of the major or minor search engines. As a net savvy techno freak you would have seen such sponsored links when you would have performed searches on Google.

These sponsored links usually appear at the top, bottom or, as in the case of Google, the right hand side of the search engine results page. These sponsored links are referred to by many monikers. Some of the more popular ones are Paid Listings, Sponsored Listings, or Featured Listings.

When you sign up for a pay per click program the Pay per click search engines require that you pay a pre specified amount to have your advertisement listed on the major search engines. You would also be required to bid on keywords that are related to your business. For example, if you are a T-shirt manufacturer then it would be in your favor to have your link displayed whenever someone searches for shirts or even apparel or maybe even casual wear.

Once you have finalized your bid and the deal is done you don’t need to pay any money upfront. The best part about pay per click advertising is that the bid amount is to be paid by the advertiser whenever a visitor clicks on the advertisement and no money needs to be paid up front. Hence, this is also known as a "cost per click" program.

The terms Pay per click and cost per click are oftentimes used interchangeably to describe Pay Per Click web advertising. Although Pay per click refers to the payment method and Cost per click refers to the cost factor involved in each payment.

There are a number of ways to increase the profitability of a PPC campaign. These include:

• Try to buy more clicks through pre specified minimum rate programs.
• Keep reviewing your keyword list and make fresh bids based on marketing research that would enable you to stay on top of things.
• Bid lower on key words that are not performing well although this might reduce the amount of traffic in the short run but will prove to be beneficial in the long run.
• Do your level best to give your customers maximum satisfaction so that you are able to increase the conversion rate of traffic to your site.
• Provide adequate back end service and after sales service so that you are able to increase your order sizes.